Hi, I'm India.

I'm a DIY addict, nature lover and podcast obsessive. Here I tell stories of life's trials and tribulations and celebrate the lessons learnt. Welcome to the island!

Discover the amazing effect naming your inner bitch can have

Discover the amazing effect naming your inner bitch can have

Yunno that voice inside your head, the one telling you you’re not capable enough, or thin enough or pretty enough? Yeh, that one. That’s your inner bitch.

I recently met with serial entrepreneur, Lise Cartwright, on Skype after we connected over an online course. We told the stories of how we got to the point we’re at now and what the plan is next and our conversation quickly reached a deeper level of detail on how we like to get shit done.

Among all the useful tips and advice she gave me to conquer the world of entrepreneurship, something really stuck out. In passing, when going through her to-do list, she mentioned Bruce, the annoying voice in her head.

I stopped her for a moment. 

‘Bruce? Who is this?’, I asked.

‘Oh yunno, that annoying voice in your head that likes to piss you off and tell you you’re not good enough. I call him Bruce, after this annoying guy in school. That way I can say “Shut up Bruce!” and it calms the voice down.’

We found this totally hilarious and giggled as I chose a name for my own. After normal conversation resumed and we finished up our call, I was still thinking about this. Naming that self-sabotaging voice in your head…genius! 

After that chat I picked a name - Rachel (no idea why because I LOVE Rachel from Friends!?) - and have been telling her where to go ever since. It may seem simple and also pretty stupid, but it’s done wonders to help me with three brain cleansing, bitch banishing things:


Firstly, in order to stop ourselves from having these thoughts, or more realistically, reducing them, we need to notice when they are happening. People who meditate and those with a strong sense of awareness for what thoughts versus feelings come in and out of their minds will find identifying the thoughts and actively not listening to them relatively straight forward. 

But for the every girl who rarely analyses the activity going on upstairs, this process will be much more difficult. By naming that voice, it brings awareness to the thoughts and a persona to what is otherwise an invisible, rambling thing in our own imagination. 

It helps us notice what, when, why these thoughts are happening.


Secondly, it detaches those thoughts from being our own. Of course, it is us thinking them but we don’t necessarily mean them and they are never helpful. By naming that voice we are giving those thoughts to someone else, and observing the thoughts happening instead of being the thoughts. That level of detachment, albeit only slight, is hugely helpful in disassociating ourselves with what is being said.

You might not buy it at first, but the more you tell that voice to shut up, the more you’ll disassociate yourself from it and, by extension, stop embodying what’s being said.


Finally, it gives us a clear way of handling those thoughts. Knowing how to counter the comments once they have been identified is as difficult as noticing them in the first place. ’I’m not smart enough for this’, or ‘I can’t get away with wearing that dress’, are immediately tackled with, ‘Oh shut up Rachel!’. By telling your Caroline/Michael/Jenny to bugger off and treating it like an annoying sibling, you are actively pushing the thoughts away.


So whether the name is a boy or a girl, based on someone you know or someone you don’t, just name that voice. Start sticking up for yourself and over time, it's amazing how much it silences the self-sabotage. You are bloody brilliant and it's important your inner voice thinks it too. 

Take THAT Rachel!!

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